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The objective of the Master Plan is to envision the MSV as a Cultural Park, as a center not just for the City of Winchester, but also for the greater regional Shenandoah Valley community.


1: Physically connecting the MSV site to the City of Winchester by foot, bike, and vehicular paths and roads

2: Respecting and curating the wonderful architecture, gardens, and farmland that are already established. Acting as good stewards for these campus assets

3: Creating a well-organized, cohesive, engaging, and meaningful visitor experience that interprets the main theme and topics of the MSV, specifically that the people of the Shenandoah Valley create, nurture, and sustain a place, culture, and identity that are uniquely Shenandoah

4: Creating a cultural park which can accommodate large events, as well as musical, educational, and recreational activities.

5: Designing new landscape elements and places which build on the existing gardens, which embody and reflect the way land is used in the Shenandoah Valley

6: Creating a cohesive campus of buildings and spaces which complement each other and contribute to the whole, rather than compete, or replicate each other

7: Designing buildings which build on the precedent of the existing architecture, and which embody the values and characteristics of the architecture and landscape of the Shenandoah Valley

8: Creating new structures and landscape elements using the beautiful architectural material palette of the Shenandoah Valley, including limestone, brick, wood, stucco, and stone

9: Making the entire site a place for wonder, beauty, recreation, learning, and fun


  • Pre-construction Services:  Howard Shockey & Sons; Winchester, Virginia
  • Structural & Civil Engineer: Painter- Lewis, P.L.C., Winchester, Virginia
  • Visitor’s Experience, Interpretation: Design Minds; Fairfax, Virginia
  • Landscape Architect: Arentz Landscape Architects LLC; Marshall, Virginia & SITEWORKS; Charlottesville, Virginia
  • Sketches and Images: Arentz Landscape Architects LLC; Marshall, Virginia & SITEWORKS; Charlottesville, Virginia & Reader & Swartz Architects, P.C.